Content Audit Services
Find out what your content is actually doing.
A professional content audit maps every piece of content on your site, scores it against real performance data, and gives you a clear plan: keep, update, or remove.
The Problem
Most sites have more content dragging them down than lifting them up.
Years of blogging can create a long tail of thin posts, duplicated topics, and pages that stopped ranking years ago. Search engines may read that as a quality signal, and not a positive one.
A content audit gives you the data to act deliberately: consolidate what overlaps, refresh what has potential, and cut what is holding you back. It is one of the highest-leverage investments a content-heavy site can make.
Every URL catalogued and scored.
Traffic, engagement, and ranking signals reviewed.
Prioritized keep, update, consolidate, or remove notes.
A practical publishing strategy based on the audit.
What You Receive
Every audit includes a complete deliverable set.
- Complete inventory of all published content
- Performance scoring against Google Analytics benchmarks
- SEO gap analysis with keyword opportunity mapping
- Content quality ratings: keep, update, consolidate, or remove
- Competitor content comparison for your top topics
- Editorial roadmap based on audit findings
- Executive summary with prioritized action list
The Process
From discovery to delivery in four steps.
01
Discovery Call
We spend time learning your goals, audience, and what success should look like for your content program.
02
Full Content Crawl
Using a content crawl, Google Search Console, and analytics data, we catalog the important content on your site.
03
Analysis & Scoring
Each URL is evaluated for traffic, engagement, keyword alignment, internal linking, and content quality.
04
Report & Roadmap Delivery
You receive a structured audit report plus a prioritized content roadmap that is ready to act on.
“The audit paid for itself within 60 days.”
— Sarah K., B2B SaaS founder
Pricing
Clear starting prices. No surprise invoices.
Starter
Starting at $750
Up to 50 URLs
- Full content inventory
- Performance scoring
- Keep, update, or remove recommendations
- 30-minute results walkthrough
Growth
Starting at $1,500
Up to 150 URLs
- Everything in Starter
- SEO gap and keyword analysis
- Competitor comparison for 5 topics
- 6-month editorial roadmap
- 60-minute strategy session
Authority
Starting at $2,500
Up to 400 URLs
- Everything in Growth
- Full competitor analysis for 10 topics
- 12-month editorial roadmap
- Content brief templates for 5 topics
- 30 days of post-delivery support
Common Questions
Everything you need to know.
How long does a content audit take?
Most audits are delivered within 10 to 14 business days from the discovery call. Larger sites may take longer. You will receive a clear delivery date before work begins.
Do I need Google Analytics set up before booking?
Analytics and Google Search Console data make the audit stronger. If those tools are not fully set up, the audit can still start with a smaller discovery review and a setup recommendation.
What format does the audit report come in?
You receive a structured spreadsheet for the content inventory and scores, plus a written summary and roadmap that are easy to share with a team or hand off to a writer.
Can you also write the updated content?
Yes. Many clients move into a content refresh project after the audit. The audit makes it much clearer which pages should be rewritten first.
What if I have a very small site?
For smaller sites, a full audit may be more than you need. A shorter review can help you decide whether to clean up current pages, add new pages, or improve the main service copy first.
Ready to Start?
Stop guessing. Start with the data.
Book a free discovery call. We will ask about your site, your goals, and recommend the right audit package with no commitment required.